If you have been keeping up with the posts, by now you have learned what a good backlink is, and what a bad backlink is. You would also know how the difference relates to the amount you need to get the equal effect of going up in the rankings. You already know that you would need a heck of a lot more bad backlinks than good ones to move up in the search engines, but do you wonder if there is such a thing as having too many?
Sure, there are such things as spammy backlinks, but having a lot of backlinks is not necessarily a bad thing. It can be either good or bad, and that depends on who is linking to you.
You can get a mass of good related backlinks and go up in the rankings or go down with a ton of unrelated crappy backlinks. Remember the celebrity example? A celebrity already has an established authority, and better yet, authority in their own field of work. Either way, a recommendation from them to your product would send in a huge surge of demand and sales. Even better would be having a plug by a celebrity in your same field, reducing the questions from conumers as to whether you know your stuff, as you've been pre-qualified by a celebrity!
The same can be said for high pagerank sites - either way, related or not, you will be noticed in a good way and receive a boost in rankings as a reward; but a related website with high pagerank is the best you can get for a backlink.
The same is said for bad backlinks - the ones that are unrelated and low in pagerank. It is as if someone who knew next to nothing about your subject started to brag about you to everyone they knew - both of you would lose trust and authority in your market. How can a plumber know if you're the best pilot on earth, right?
Now, knowing these two things, it is easy to notice how getting a huge quantity of backlinks from either category would affect your site.
Effects of "Too Many" Backlinks
Getting a ton of good backlinks would make you seem even more knowledgeable in your market and you would be rewarded with a higher ranking. What this means is that other websites feel that you know your stuff, and you know it pretty well. The search engines see that you are the talk of the town, a ton of websites are giving you good ratings, so there must be some truth that you are an expert in your field - your rankings go up.
How about getting a ton of bad backlinks? How does it look to someone if a ton of plumbers, teachers, scientists, skateboarders, drug addicts, police officers all said that you were the best pilot on earth. On one hand, a ton of people are saying the same thing, there may be some truth to what they say. On the other hand - none of these people know A THING about flying!
That is why I wrote in the previous post that acquiring a massive quantity of bad backlinks could be risky - either you appear as a spammer or you get a boost in the rankings, albeit a very low boost.
There is also another factor to decide whether there is such thing as too many backlinks - the amount of time it takes for you to get your backlinks. If you're visiting this site, you should know that getting backlinks can either occur naturally or in a forced manner - the natural way is the slower way. There isn't much wrong about obtaining backlinks forcefully, but if you do gain a ton very fast in a short amount of time - the red flags pop up in the search engines.
It also depends on your market, whether it is general and most people know about, or obscure and something fan groupish. If you gain a ton of backlinks in the market of health, you would be seen as a spammer.
For example, everyone knows that in order to be an expert in health, you need a huge amount of experience, which MUST come with a large amount of time. You can't be the world's best expert on spinal surgery in a few days.
It doesn't matter if everyone is saying so, obviously they've all been paid by you. This is what the search engines sees. You have to be around for a while before getting a huge amount of backlinks in a short amount of time, unless your website turns out to be a viral sensation. No one is an expert with little experience. You simply cannot know everything on playing basketball if you've played twice, right? The search engines are that smart, they see through your trickery and you either get kicked out or rewarded - with a huge DROP in the rankings.
Is there such thing as getting too many backlinks? It depends on your motives - that is IF you choose to obtain them forcefully.
Too Many Backlinks Or Not?...It's Complicated
There will be a part two on what happens if you get many backlinks naturally, either good or bad, and what the effect is.
But in this post - if you get a ton of good backlinks - your rankings will rise, even if you're number 1 (which you won't be forever, this will also be explained later).
For the most part - there is no such thing as getting too many backlinks, but the consequence upon acquiring so many of them depends on the quality and sources from which they came from.
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